ATM marketing made simple
Ezeatm can offer your business the opportunity to benefit from ATM advertising. ATM marketing and advertising targets shoppers right at the moment that they are about to spend.
The ATMs used by Ezeatm can provide on screen advertising opportunities for your business and key target market, and it is an opportune time to grab the attention of your audience. This form of advertising can be used for in-store promotions or an event – the choice is yours!
Signage and Facility Promotions
Depending on your specific individual location and venue considerations, Ezeatm offers a wide range of signage and promotional applications. Signage is really venue specific - your Ezeatm account manager can discuss with you a tailored marketing package to promote your facility and products ensuring the maximum value from your ATM service.
Ezeatm Personalised Branding
Ezeatm offer your business the ability to personalise your ATM service with your brand and increase your brand power. Our CashPod series of ATMs give your business the choice to customise and independently run in-house marketing promotions exclusively for your products and include Ezeatm value added services. Screen-based advertising utilising a Windows XP based operating system, CashPod's 15.1" colour touch screen allows users to create and display eye-catching advertising messages at the point-of-sale. CashPod has six (6) levels of screen based advertising:
- Image and text advertising on cardholder receipt
- Individual merchants can design their own specific marketing messages by saving digital images and text onto a USB drive, connecting the USB drive to the port located inside the CashPod, and then downloading those images and text to the CashPod hard drive where they are uploaded onto the screen. Ezeatm owns the advertising and marketing rights on all machines
- Alternatively, national marketing campaigns and promotions can be created centrally and downloaded remotely via wireless communication to individual (or selected) retailers using Ezeatm's Remote ATM Management System (iRAMS)
Coupon Issuing
Coupon issuing occurs during sub-screen based advertising (see above). For example:
- An advertisement appears on a screen discounting a product line. If you are interested, press the red touch button on the screen
- Random coupon issuing; i.e. 10% or 20% of people using the ATM get a percentage discount on their next purchase
- As an example only, withdraw greater than $200 and receive a coupon entitling the holder to a percentage discount on their next purchase
- All people who use an ATM to make a withdrawal receive a discount at retail levels Customised Direct Charging Options Customised direct charging options are also available and are easily programmed by the retailer using a simple touch based menu screen:
- Variable transaction fees during busy times, time of day, or by day of week and public holidays
- Card rate differentiation enabling retailer to charge lower direct charge feesAsk your account manager about our program which entitles direct control.
Ezeatm can also offer businesses the opportunity to provide special offers and promotions on the receipts provided to its customers as part of the transaction process.
For more information on the comprehensive range of ATM marketing and advertising available from Ezeatm contact us today!